NAME: Lisa Stricker
JOB + INDUSTRY: Fashion Designer/Founder of LENNI
FAVOURITE BAND: Depeche Mode
FAVOURITE SONG: This is impossible but at the moment Ghostmother – Moderat
FAVOURITE FEMALE ARTIST + WHY: Carla Azar, the drummer/ singer/ multi-instrumentalist from Autolux. Already titled as one of the best drummers around and smashing all kinds of stereotypes while being 100% herself.
WHAT DO YOU DO?
"Sketch designs, dress beautiful people, dream up shoots, operate two shopfronts and an online story, oh and slave over emails most of the day."
IS THIS WHAT YOU ALWAYS DREAMED OF?
"Kind of. I always knew I wanted to do something creative and be my own boss."
FORKS IN THE ROAD, HOW DO YOU MANAGE THEM?
"Forks are good. They help you see both sides and keep you grounded. The most important thing is to not stress about it because it always works out in the end if you really want it to."
DO YOU HAVE A GIRL GANG? WHY DO YOU LOVE THEM?
"I have so many different girl gangs. Each are all unique and talented in alternate ways and I love that. Maybe it's the Gemini in m, but I have always been drawn to all different types of people."
WHAT MAKES A WOMAN ELECTRIC?
"Her ability to keep peace. In a world run by men, power and domination can be lethal. Women are peace bearers and problem solvers and integral to keep this earth a great place."
HAVE YOU COME UP AGAINST RESISTANCE WITH WHAT YOU'RE DOING? HOW DID YOU MANAGE IT?
"I think many people in the creative field receive a lot of resistance. The way I manage it is to not let it get to me. I am so happy that I get to do this job, I have created, every single day. It's usually those people who aren't so lucky who try to bring you down."
WHAT WOMEN DO YOU LOOK UP TO?
"I look up to every woman who is making a change and pushing the boundaries"
DO YOU HAVE ANY LITTLE SECRETS TO FOLLOWING YOUR PASSION?
"Be original and keep integrity. There is no one else like you and that is going to make you successful. Take inspiration from many things but never get lost in that inspiration. Don’t rely on anyone else to get things done for you or to get you where you want to be, only you have the power to do that."
WHAT WERE YOU LIKE AS A TEENAGER? WHAT MAJOR THINGS DID YOU COME TO REALISE AS YOU GREW UP?
"I think I was a pretty good kid. I did mature early as most of my friends were always older than me. I think growing up in such a laidback coastal village really helped keep me grounded and still does to this day. One major thing I realised was that I didn’t want to work jobs like my parents did. Seeing them at their office jobs always looked so damn tedious."
WHAT DO YOU LOVE ABOUT YOUR INDUSTRY?
"I love that I am able to do what I love and reach like minded people along the way to keep me going. I love having this platform to reach people who would be impossible to otherwise."
WHAT DO YOU WANT TO CHANGE ABOUT YOUR INDUSTRY?
"I want to change the perception of fashion and trends. Originality needs to be respected by big retailers who are consistently ripping us smaller guys off and stealing our designs."